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Aelia

Industry: Skincare

Aelia is a skincare brand designed for life above the clouds. Created by a pilot, it was developedas protection at high altitudes. Our mineral-based formulas deliver SPF 50+ protection with hydration and antioxidants, crafted for travelers who value simplicity, performance, and elegance. With smart, travel-ready packaging and a calm, modern aesthetic, your journey takes you.

Deliveries:

Brand Design
Positioning
Brand Strategy
Visual Identity
Packaging

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The Strategy

Aelia is a skincare brand created for those who live in motion,  pilots, frequent travelers, and modern explorers, offering sun protection and hydration through clean mineral formulas with SPF 50+ and antioxidants, all housed in elegant, functional packaging that reflects a refined and intuitive aesthetic. Inspired by the lightness of flight and the intensity of the sun at high altitudes, the brand strategy centers on transforming skincare into a reliable, simple, and sophisticated ritual,  even at 35,000 feet. This vision connects seamlessly with Aelia’s visual identity: the ascending bird symbol represents freedom, altitude, and protection, serving as a conceptual bridge between earth and sky and reinforcing the brand’s emotional purpose of elevated care.
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The Packaging

The packaging of Aelia embodies the brand’s essence: modern, confident, and designed for those who live life in motion. The clean orange tone evokes warmth, vitality, and the energy of sunlight. The cut-out in the middle is a subtle yet powerful design feature, it represents both the sun and an airplane window, two central symbols of the brand’s story. This circular opening invites the viewer to “look through,” evoking the feeling of gazing out from an aircraft above the clouds, Its minimalist layout, precise typography, and subtle aviation-inspired iconography reflect the brand’s roots in flight and its promise of high-altitude defense.

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