Sanō Sushi
Industry: Food/RestaurantSanō is a traditional sushi restaurant and delivery service. The main goal was to bring Japanese culture to the food and atmosphere, creating a unique experience beyond just “eating sushi.”
During the project’s development, I immersed myself in oriental culture, especially Japanese culture, exploring everything from music from the Edo period to woodblock printing (ukiyo-e), manga, and above all, the abundant nature that defines the country.
Deliverables:
Positioning
Strategy
Visual Identity
Illustration
Solution
The solution involved creating various illustrations that captured the essence of Japanese culture, combining them with more vibrant colors than those traditionally used in Japanese paintings.
The idea was to portray the restaurant in a distinctive, artisanal way (much like making sushi), with personality, setting it apart and making it intriguing.
Custom Illustrations
The illustrations serve as an emotional asset in personalizing the brand.
